ABOUT
I'm a passionate creative marketing professional with 8+ year experience, a knack for design and branding, driven by a love for bringing ideas to life. My expertise spans the entire UX/UI spectrum, from leading end-to-end projects to refining individual features and pages for optimal user experience.
Beyond the digital realm, I'm also a keen photographer and filmmaker, constantly exploring new ways to tell compelling stories. This blend of creative vision and a business-focused marketing mindset allows me to craft impactful strategies and execute them with precision.
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PROGRAMS & SKILLS
Figma - Figjam - Hubspot - Adobe Creative Suite - GSuite - CapCut - DaVinci - Final Cut Pro - Wix - Jira - Google Ads - Google Analytics - Pardot - Notion - Miro - Youtube
UX/UI
UX research | user persona | concept research | wire-framing | prototyping | mock-ups | competitor analysis | information architecture | UCD | strategic thinking | micro interactions | project management
Design & Editing
HTML | CSS | website design | assets
design | camera operating | video & photo
editing | slide design | project management | booth design | merch design | print asset design | logo design | project, team and agency management
CRM
data management | email
marketing | lead management | lead nurturing | data form creation | data analysis | reporting | MQLs
2020 - 2024
Ververica GmbH
Senior UX Designer & Brand Experience Manager
I led strategic UX initiatives, driving brand elevation and rebranding through integrated market research and design. My work encompassed end-to-end UX design, simplifying complex user journeys to boost customer experience and product adoption, alongside creating intuitive interfaces and high-quality visual assets. I also spearheaded data-driven design and optimization, enhancing social media engagement, ensuring successful product launches, and improving marketing operations. Additionally, I excel in communication and stakeholder management, effectively presenting ideas and collaborating cross-functionally.
2018 - 2020
Ververica GmbH
CRM and Operations Manager
I significantly grew the marketing database and MQL conversion rates by strategically designing lead generation landing pages, PDF materials, and product nurturing campaigns. As the sole point of contact for HubSpot and the marketing database, I optimized marketing operations through data-driven processes, boosting campaign efficiency and lead qualification. I also managed and integrated all marketing tools and technology, ensuring seamless workflows and data accessibility. Leveraging advanced analytics, I refined lead scoring and segmentation to maximize MQL conversion rates and operational effectiveness for the sales team.
2016 - 2018
deepstreamHub
Digital Marketing Executive
As a pioneer at a VC-backed tech startup, I developed comprehensive marketing strategies that significantly boosted brand visibility across diverse sectors. I led creative asset and web design, ensuring consistent branding and enhanced user experience. My efforts also included orchestrating strategic B2B partnerships, media placements, and influencer campaigns to expand market reach. I managed CRM communications, email marketing, and lead generation campaigns, while also organizing industry events to foster community growth and strengthen client relationships. Furthermore, I co-owned the development of the visual brand identity and all associated assets.
